The Idea That an Attitude Object Is Good or Bad

question 14

Multiple Choice

The idea that an attitude object is good or bad (but not both) is called ______.

• A) explicit attitudes
• B) uni-valenced decisions
• C) implicit attitudes
• D) informational beliefs

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Definitions:

Cost of Capital

Cost of capital represents the return rate an entity must pay to its stakeholders in order to justify the use of capital in the business.

Initial Outflow

The initial cash expenditure required to undertake an investment or project.

Average Accounting Return

A measure of investment profitability calculated as the average annual net earnings of a project divided by the average investment in the project.

Straight-Line Method

An accounting method for allocating the cost of an asset evenly over its useful life.