Levi Strauss Has Developed a Line of Jeans That Does

question 66

Multiple Choice

Levi Strauss has developed a line of jeans that does not use any chemical dyes to colour the pants. Consumers like the look of the jeans, and Levi's use of all-natural dyes is good for the environment. The production of this line would be consistent with which type of orientation?

• A)societal marketing orientation
• B)supplier orientation
• C)sales orientation
• D)production orientation

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Definitions:

Return On Investment

A metric for assessing how well an investment is doing by comparing the net profit to the investment's initial cost.

Direct Expenses

Expenses directly linked to the manufacturing of particular products or services.

Sales

Sales involve the exchange of a product or service for money or its equivalent, constituting a fundamental activity of commercial enterprises to generate revenue.

Operating Departments

These are divisions within a business that are directly involved in carrying out the operations central to the business's purpose.