The Computer Market Can Be Divided in to Laptops, Personal

question 65

Multiple Choice

The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. What is this process of dividing markets called?

• A)perceptual mapping
• B)positioning
• C)micromarketing
• D)market segmentation

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Definitions:

Limbic System

A complex system of nerves and networks in the brain, involved in basic emotions and drives.

Motor Cortex

An area of the cerebral cortex that plays a crucial role in planning, controlling, and carrying out voluntary movements.

Prefrontal Cortex

The prefrontal cortex is a region of the brain associated with decision-making, cognitive behavior, personality expression, and moderating social behaviour.

Stage 1 Sleep

The initial phase of the sleep cycle, characterized by light sleep and ease of awakening.