Kinko's Copy Shops Use 27 Square Kilometres of Forest to Produce

question 146

Multiple Choice

Kinko's copy shops use 27 square kilometres of forest to produce all of the paper needed by the corporation annually. While the company is committed to making a profit, it is also committed to preserving the environment. What type of orientation does Kinko's follow?

• A)societal marketing orientation
• B)sales orientation
• C)reciprocal orientation
• D)production orientation

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Definitions:

Marginal Cost

The cost incurred by producing one additional unit of a product or service.

Total Revenue

The total amount of money generated by the sale of goods or services before any expenses are subtracted.

Fixed Cost

Expenses that do not vary with the level of production or sales, such as rent or salaries.

Variable Cost

Costs that vary directly with the level of production or with volume of output.