Shoppers at a Supermarket Can Request Smart Partner Cards

question 147

Multiple Choice

Shoppers at a supermarket can request Smart Partner cards. A percentage of the amount of money each shopper spends is given to a school the customer has chosen. How is the store using the Smart Partner cards?

• A)as a part of its commitment selling
• B)as a part of its transaction marketing
• C)as a part of its retailer-customer synergy
• D)as a part of its relationship marketing

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Definitions:

Unconscious

Pertains to the part of the mind that is inaccessible to the conscious mind but that affects behavior and emotions.

Conscious

The state of being aware of and able to think about one's own existence, sensations, thoughts, surroundings, and experiences.

Preconscious

In Freudian psychology, thoughts and feelings not currently in awareness but can be easily brought to consciousness.

Reaction Formation

A defense mechanism where an individual behaves in a manner opposite to their actual feelings or impulses.