In 2016, McDonald's Introduced a "Step-It

question 154

Multiple Choice

In 2016, McDonald's introduced a "Step-It." It is a fitness tracker for kids. What type of orientation is McDonald's trying to follow?

• A)societal marketing orientation
• B)sales orientation
• C)reciprocal orientation
• D)production orientation

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Definitions:

Matriarchal Societies

Communities or societies where power and inheritance are passed through the female line, and women hold primary positions of authority.

Egalitarian Societies

Communities or societies that emphasize equality for all members, minimizing hierarchy and differences in wealth, status, and power.

Authoritarian Societies

Societies characterized by strict obedience to authority at the expense of personal freedom.

Gender Roles

Social and behavioral norms that are considered appropriate for individuals of a specific gender within a certain culture.