Baths from the Past Is a Small Company That Sells

question 149

Multiple Choice

Baths from the Past is a small company that sells reproduction sinks, bathtubs, toilets, and faucets. Company management is currently conducting a formal study of its current strengths and weaknesses by looking at the company's profit and sales histories and searching for opportunities and threats by studying consumer trends. What is Baths from the Past conducting?

• A)a marketing audit
• B)a SWOT analysis
• C)an environmental scan
• D)a trend analysis

---

Definitions:

Accrued Expenses

Expenses that have been incurred but not yet paid or recorded in the company's accounts.

Trade Magazine

A publication focused on a specific industry or profession, often containing news, trends, and articles of interest to those in the field.

Subscription Revenue

Income generated from customers who pay recurrently for access to a product or service over a subscription period.

Insurance Expense

The cost incurred by a business to purchase insurance, which provides financial protection against losses.