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Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing support. After flying a certain number of miles, the frequent-flyer program participant earns a free flight. What are airlines that use frequent-flyer programs practising?
Peter Blau
A sociologist known for his contributions to the study of social structure and social exchange theory.
Ensure Conformity
The process or measures taken to make individuals or groups comply with norms, rules, or laws, maintaining social order and cohesion.
Risk and Uncertainty
A situation where the outcomes are unknown, emphasizing the unpredictability of future states.
Exchange Theory
A sociological perspective that examines social relationships based on cost-benefit analyses, where interactions are seen as transactions aiming to maximize rewards and minimize costs.
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