What Does the Marketing Concept Involve

question 86

Multiple Choice

What does the marketing concept involve?

• A)focusing on customers' wants so that the organization can distinguish its product (or products) from the competitors' products
• B)selling products at the highest prices that the market will bear with the idea of maximizing profits in the short run
• C)selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used
• D)focusing on production in order to increase product quality and lower prices

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Definitions:

Journal Articles

Scholarly writings published in academic journals, presenting original research, reviews, or theoretical discussions.

Primary Data Collection

The gathering of first-hand, original information directly from sources or participants specifically for the purpose of a research study.

Behavioral Insights

Refers to findings used to understand how human actions and decisions are influenced by psychological, social, and cognitive factors.

Fundamental Right

A basic right considered to be inherent and protected within a society, often enshrined in law or a constitution.