The Computer Market Can Be Divided in to Laptops, Personal

question 65

Multiple Choice

The computer market can be divided in to laptops, personal computers, mainframes, and tablets. This market can also be broken down by the types of users who will use each of these types of devices. What is this process of dividing markets called?

• A)perceptual mapping
• B)positioning
• C)micromarketing
• D)market segmentation

---

Definitions:

Truth-wins Rule

A principle stating that the correct or best idea, argument, or proposal among those competing will ultimately be adopted or accepted.

Intuition

Gathering information through a “sixth sense” and focusing on what could be.

Analytic Thinking

The systematic examination of complex ideas, issues, or problems using logical reasoning and critical analysis to break them down into component parts.

Logical Reasoning

The process of using a structured, systematic approach to arrive at conclusions or solve problems based on valid premises.