Why Has the Component Lifestyle of Many of Today's Consumers

question 42

Multiple Choice

Why has the component lifestyle of many of today's consumers proven to be such a challenge to marketers?

• A)because people with component lifestyles expect multi-tiered pricing
• B)because the needs of people with component lifestyles are in constant flux
• C)because communication with people who have component lifestyles is very difficult
• D)because there are no specialized lifestyle magazines that reach small segments of markets

Describe the organizational benefits of high-quality leader-member exchanges.

Recognize the distinction between in-group and out-group relationships within LMX theory.

Explain the relationship between LMX and employee empowerment.

Outline the historical development and major stages of LMX theory.

---

Definitions:

Job Depth

The degree of control, creativity, and autonomy an employee has over their work tasks, often leading to higher job satisfaction.

Vertical Loading

Increasing the scope of a job by adding responsibilities that are typically performed by higher-level personnel.

Horizontal Loading

The addition of new tasks at the same level of complexity and responsibility to an employee's job in order to increase job variety and interest.

Job Enrichment

Refining a job to give the employee more responsibilities, including planning and decision-making tasks, to enhance job satisfaction.