Global Marketers Must Be Careful When Considering the Demographic Characteristics

question 41

Essay

Global marketers must be careful when considering the demographic characteristics of different countries. Why is total population an insufficient indicator of market potential? What other demographic factors should be considered in addition to or instead of population?

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Definitions:

Enforceable

Capable of being imposed or complied with by law or force.

New Plays Festival

An event typically dedicated to showcasing and performing new theatrical works by emerging or established playwrights.

Consider Producing

Evaluating or thinking about creating, manufacturing, or bringing forth goods or products.

Mirror Image Rule

A common law rule that requires, for a valid contractual agreement, that the terms of the offeree’s acceptance adhere exactly to the terms of the offeror’s offer.