What Do Marketers Have to Do to Attract Ethnic Markets

question 49

Multiple Choice

What do marketers have to do to attract ethnic markets?

• A)focus on the needs of the various markets
• B)continue to use English in their advertising to target them
• C)add the French language to all their advertising
• D)focus on the needs of the Chinese market

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Definitions:

Monopoly Power

The ability of a single seller to control market prices and exclude competitors within a particular industry.

Antitrust Policy

Government regulations designed to promote competition and prevent the formation of monopolies or anti-competitive practices.

Price-Fixing

An illegal agreement among competitors to set prices, establish production quotas, or engage in other practices that eliminate or reduce competition within an industry.

Anticompetitive Mergers

Mergers between companies that could reduce competition in an industry, potentially leading to higher prices and reduced innovation.