A Business Thinking of Expanding into Global Markets Needs to Examine

question 114

Multiple Choice

A business thinking of expanding into global markets needs to examine its external environment. Which of the following options is NOT part of the external environment?

• A)culture
• B)political structure and actions
• C)marketing mix
• D)demographic makeup

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Definitions:

Nondirective Question

A nondirective question is an open-ended query that encourages a detailed response, allowing the person to express thoughts and feelings without leading them in a specific direction.

Closed Ended

Pertains to questions or statements that limit responses to a simple "yes" or "no," often used in surveys, interviews, and sales techniques to control the direction of a conversation.

Redirect Question

A technique used in conversation or negotiation to guide the flow of dialogue by asking a question in response to a question.

Nondirective Question

A nondirective question is an open-ended question that encourages the respondent to provide more detailed information without leading them to a specific answer.