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Marlin Manufactures Washing Machines

question 118

Multiple Choice

Marlin manufactures washing machines. It is designing advertisements and planning the promotional mix for marketing in Eastern Europe, South Africa, India, and Brazil. Which of the following should the advertising manager NOT expect to cause problems?


Definitions:

Cynical

An attitude characterized by a belief that people are motivated purely by self-interest.

Competitive

A trait or situation where individuals or entities strive against each other to achieve a goal or superiority.

Type B Personality Style

A personality pattern in which a person is more relaxed, less aggressive, and less concerned about time.

Relaxed

A physical and mental state characterized by reduced tension and anxiety.

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