Monroe Plans to Market Its Shock Absorbers in Several Different

question 123

Multiple Choice

Monroe plans to market its shock absorbers in several different global markets. It plans to rely on extensive advertising. Before implementing this plan, what should its advertising manager be aware of?

• A)Globally, the least standardized of all advertising media is the newspaper.
• B)Some cultures view a product as having less value if it has to be advertised.
• C)Language barriers and translation are rarely a problem.
• D)The hard-sell tactics used in North America work well around the world.

---

Definitions:

Participative Leadership

Participative leadership is a management style where leaders involve team members in the decision-making process, enhancing collaboration and commitment.

Task-Oriented

An approach or behavior focused primarily on completing tasks and achieving goals, often with less emphasis on interpersonal relationships.

People-Oriented

A leadership or management style focused on the development, satisfaction, and well-being of team members or employees.

Goal Setting

The process of identifying specific, measurable, achievable, relevant, and time-bound objectives that guide individuals or teams toward achieving desired outcomes.