As a Global Marketing Strategy, Which of the Following Requires

question 53

Multiple Choice

As a global marketing strategy, which of the following requires active ownership (either a controlling interest or large minority interest) of a foreign company or overseas manufacturing or marketing facilities?

• A)market grouping
• B)import brokering
• C)export subsidizing
• D)direct investment

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Definitions:

Contingency Model

A leadership theory that suggests the effectiveness of a leader depends on the context of the situation and the leader’s ability to adapt to it.

Task-oriented Leader

A leader who focuses primarily on the completion of tasks and achieving specific goals through organization and directive strategies.

Relationship-oriented Leader

A leader who focuses on developing good relationships with their team members and is concerned with their workers' emotions and needs.

Frustration

An emotional response to opposition, related to anger and disappointment, when a person faces resistance in achieving a goal.