Which of the Following Best Describes Relationship Marketing

question 3

Multiple Choice

Which of the following best describes relationship marketing?

• A)For many suppliers, retaining their current customers has become a secondary focus in relationship marketing.
• B)Business suppliers use social networking sites sparingly as these sites discourage businesses from shopping for all their needs.
• C)Loyal customers are less profitable than those who are price sensitive and perceive no difference among brands or suppliers.
• D)Relationship marketing has become more important than before because competition is becoming more intense.

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Definitions:

Hardware

The physical components of a computer system, including the CPU, memory, and input/output devices.

Input Device

Hardware used to enter data and commands into a computer system; examples include keyboards, mice, and scanners.

Touchscreens

Input devices that allow users to interact with a computer or other devices by touching the screen directly with one or more fingers or a stylus.

Kilobyte

A unit of memory or data storage equal to 1,024 bytes.