What Is the Process of Planning, Collecting, and Analyzing Data

question 20

Multiple Choice

What is the process of planning, collecting, and analyzing data relevant to marketing decision making when the results of this analysis are then communicated to management?

• A)data collection
• B)artificial intelligence
• C)decision support
• D)marketing research

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Definitions:

Vertical Axis

In a graph, the vertical line, usually representing the dependent variable or the measure of outcome.

Corn Chips

A snack food made from cornmeal fried or baked in oil, often seasoned.

French Fries

Sliced potatoes that are deep-fried and typically served as a side dish or snack.

Utility Function

A mathematical representation that associates levels of utility or satisfaction a consumer derives from consumption of goods and services.