The Shape of a Product's Packaging, Such as Coca-Cola's Contour

question 33

Multiple Choice

The shape of a product's packaging, such as Coca-Cola's contour bottle, can affect the consumer. What does this exemplify?

• A)consumers' self-image
• B)consumers' personality
• C)consumers' lifestyle
• D)consumers' perception

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Definitions:

Secondary Sex Characteristics

Physical features that emerge during puberty and distinguish the two sexes from each other but are not directly involved in reproduction.

Child Care

The care and supervision of a child or multiple children, ranging from a few weeks to several years of age.

Gender Typing

the process by which a child becomes aware of their gender and thus begins to enact the roles and behaviors that society deems appropriate for that gender.

Social Modesty

The behavior of minimizing one's own accomplishments or qualities in a social context to avoid offending or overshadowing others.