Moss Security Is a Home Security Business

question 3

Multiple Choice

Moss Security is a home security business. Its slogan is "Alarmed? You should be." What does this slogan appeal to?

• A)consumers' esteem needs
• B)consumers' economic needs
• C)consumers' safety needs
• D)consumers' physiological needs

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Definitions:

Independent Variable

In an experiment, the variable that is manipulated or changed by the researcher to observe its effects on the dependent variable.

Maturational Processes

Biological or psychological developments in individuals as they age, often leading to increased complexity and functionality.

Heredity

The transmission of physical or mental traits from one generation to the next through genetics.

Active Role

Participation or involvement in a process or situation where the individual takes initiative and contributes significantly.