If You Wanted to Introduce a Magazine Devoted to Providing

question 114

Multiple Choice

If you wanted to introduce a magazine devoted to providing information on how to live off the land in Canada, you would be likely to target western Canadian men who have a strong need for individualism and limited government regulations. In other words, you would probably use which type of segmentation?

• A)socio-cultural segmentation
• B)geodemographic segmentation
• C)attitudinal segmentation
• D)situational segmentation

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Definitions:

Labor Intensive

Describing industries or processes that require a large amount of labor to produce goods or services, often associated with higher employment but lower capital investment.

Alternative Technologies

Refers to the different methods, tools, or systems that can be used as substitutes to achieve the same goal or perform the same function in a process.

Hourly Price

The cost associated with purchasing a good or service for each hour it is used or consumed.

Production Technology

The methods, equipment, and processes used to produce goods and services.