Danny Needed a Television and Had Rounded His Decision Down

question 36

Multiple Choice

Danny needed a television and had rounded his decision down to three potential options. He began to compare these. These could also have been called his evoked set. What stage of the consumer decision-making process did this occur at?

• A)evaluation of alternatives
• B)information search
• C)cognitive dissonance
• D)consideration stage

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Definitions:

Acquaintance

A person one knows slightly, but who is not a close friend.

Stranger

An individual who is not known personally or is unfamiliar.

Psychodynamic

A psychological perspective that emphasizes the complex interplay of unconscious and conscious forces that shape personality and behavior.

Cognitive-behavioral

A therapeutic approach that addresses dysfunctional emotions, behaviors, and cognitions through goal-oriented, systematic procedures.