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Toro Introduced a Small, Lightweight Snow Blower Called the Snow

question 48

Multiple Choice

Toro introduced a small, lightweight snow blower called the Snow Pup. Even though the product worked well, sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal. This illustrates how which of the following can influence the consumer decision-making process?


Definitions:

Strikes

Work stoppages caused by the mass refusal of employees to work, usually in protest against working conditions, pay levels, or other labor issues.

Win/Lose

A competitive situation or negotiation outcome where one party's gain is exactly balanced by another party's loss.

Advocate

A person who publicly supports or recommends a particular cause or policy.

Discussing

The act of talking about something with another person or a group of people to exchange ideas or opinions.

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