What Occurs When Consumers Remember Only Information That Supports Their

question 115

Multiple Choice

What occurs when consumers remember only information that supports their personal feelings or beliefs?

• A)selective reinforcement
• B)selective exposure
• C)selective retention
• D)selective distortion

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Definitions:

Observed

Pertains to the actual data or outcomes collected and recorded in a study or experiment.

True Scores

The theoretical values representing an individual's actual proficiency or ability on a measured construct, unimpeded by measurement error.

Difference

The quantitative distance or discrepancy between two values or results.

Test-Retest Reliability

The consistency of a measure or test over time, assessed by administering the same test to the same group on two different occasions.