Many Consumers Think of Post Grape-Nuts Cereal as a Product

question 13

Multiple Choice

Many consumers think of Post Grape-Nuts cereal as a product their grandfathers ate. This makes it unacceptable to a large part of the consumer market. Without changing the product, Post ran a series of Grape-Nuts ads that described the sweet, nutty taste of the cereal and encouraged people to try it as a topping on yogurt for something good to eat. What was Post trying to do?

• A)add new beliefs about product attributes
• B)discover attitudes toward the product attributes
• C)strengthen existing positive beliefs about product attributes
• D)create new beliefs toward new product attributes

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Definitions:

Account Receivable

An Account Receivable is an asset account on the balance sheet that represents money owed to a company by customers for goods or services provided on credit.

Financial Statements

Written records that convey the business activities and financial performance of a company, including the balance sheet, income statement, and statement of cash flows.

Statement of Stockholders' Equity

The statement of stockholders' equity is a financial document that shows changes in the value of a company's equity over a specific period, including elements like issued shares and retained earnings.

Dividend

A payout of a portion of a company's earnings to its shareholders, typically in the form of cash or stock.