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Why Do Marketers Study Consumer Behaviour

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Why do marketers study consumer behaviour?


Definitions:

Depreciation Charge

An accounting expense recorded to allocate the cost of a tangible asset over its useful life.

Book Value

The value of an asset according to its balance sheet account balance, often different from its market value.

Controllable Margin

A financial metric that reflects the amount of profit a business can potentially control or influence directly, typically by managing costs or increasing sales.

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