The Activities,values,and Goals of Reference Groups Directly Influence Consumer Behaviour

question 191

Essay

The activities,values,and goals of reference groups directly influence consumer behaviour.What are reference groups? What are the three important implications reference groups have for marketers?

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Definitions:

Coordination

The process of organizing people or groups so that they work together properly and well.

Virtual Organization

A network of independent entities that collaborate through information technology to achieve common goals, often without a centralized physical office.

Strategic Alliances

Partnerships between two or more companies that come together to pursue mutual goals while remaining independent organizations.

Information Technology

Information technology is the use of computers, software, networks, and other electronic devices to store, process, retrieve, transmit, and protect information.