What Is the Best Definition of the Marketing Management Approach

question 59

Multiple Choice

What is the best definition of the marketing management approach?

• A)sales and selling to companies
• B)focus on generating leads
• C)persuasion techniques
• D)understanding that the customer has the same needs

---

Definitions:

Research Results

The findings or outcomes derived from systematic investigations conducted to discover new information or relationships.

Psychosexual Stages

are part of Freud's theory, signifying successive phases in childhood development, each with a specific focus of libido (sexual drive).

Freud's

Refers to Sigmund Freud, the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Oral

Pertaining to the mouth, or in psychoanalytic terms, relating to the first stage of psychosexual development involving pleasures and frustrations associated with the mouth.