After the Market Segmentation Process,the Marketing Manager's Next Task Is

question 147

Essay

After the market segmentation process,the marketing manager's next task is to select one or more target markets.There are three general strategies for selecting target markets.Name and briefly define each of the three strategies.For each strategy,name one advantage and one disadvantage of using the strategy.

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Definitions:

Heritage Foundation

A conservative think tank based in the United States that conducts research and advocacy on public policy issues.

Hong Kong

A Special Administrative Region of China known for its vibrant economy and status as a global financial center.

Division of Labor

The assignment of different parts of a manufacturing process or task to different people to improve efficiency.

Specialized Tasks

Distinct components of a job designed to be performed by individuals with specific skills or training, often to increase efficiency.