What Is Psychographic Segmentation? Why Do Marketers Use Psychographic Segmentation

question 116

Essay

What is psychographic segmentation? Why do marketers use psychographic segmentation? List four psychographic variables commonly used as segmentation bases.

Understand demographic characteristics and health statistics of older adults.

Recognize ageism and promote age-appropriate care and communication.

Identify normal and abnormal age-related changes and interventions to support aging individuals.

Understand the concept and services of assisted living facilities versus other living options for older adults.

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Definitions:

Intrinsic Need

A fundamental psychological requirement that is inherent and essential for individual growth and well-being.

Effectance Motivation

The intrinsic motivation to interact with, manipulate, and control one’s environment, often seen in exploratory and playful behaviors.

Reciprocal Causation

A concept where personal behavior, the environment, and individual thoughts influence each other in a loop.

Complex Interplay

The intricate interaction or co-operation of multiple factors or elements in a system or situation.