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Business customers have different wants and needs than consumers. Name three different needs of business-to-business customers. Are there any ways business purchasing behaviour is similar to consumer buying behaviour? If so, describe the similarities.
Certificate of Deposit
A savings certificate with a fixed maturity date and interest rate, issued by a bank to a person depositing money for a specified period of time.
Corporate Bonds
Debt securities issued by corporations to finance operations, typically offering fixed interest payments.
Convertible Bond
A type of bond that allows the bondholder to convert the bond into a predetermined number of shares of the issuing company, usually at certain times during its life.
Callable Bond
A kind of security that the issuer has the option to buy back prior to its maturity at a set price.
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