Examlex

Solved

Business Customers Have Different Wants and Needs Than Consumers

question 148

Essay

Business customers have different wants and needs than consumers. Name three different needs of business-to-business customers. Are there any ways business purchasing behaviour is similar to consumer buying behaviour? If so, describe the similarities.


Definitions:

Certificate of Deposit

A savings certificate with a fixed maturity date and interest rate, issued by a bank to a person depositing money for a specified period of time.

Corporate Bonds

Debt securities issued by corporations to finance operations, typically offering fixed interest payments.

Convertible Bond

A type of bond that allows the bondholder to convert the bond into a predetermined number of shares of the issuing company, usually at certain times during its life.

Callable Bond

A kind of security that the issuer has the option to buy back prior to its maturity at a set price.

Related Questions