Scenario 8-1 E&V Bridal Studios Is a Wedding Consulting Business Designed to Designed

question 60

Multiple Choice

Scenario 8-1
E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.E&V studios are located in urban areas such as Toronto and Vancouver.
-Refer to the scenario. What type of segmentation strategy does the wedding consultant use?

• A)geographic marketing
• B)undifferentiated targeting
• C)multisegment marketing
• D)concentrated targeting

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