Scenario 8-1 E&V Bridal Studios Is a Wedding Consulting Business Designed to Designed

question 150

Multiple Choice

Scenario 8-1
E&V Bridal Studios is a wedding consulting business designed to appeal to East Asians. At one time it used the same marketing mix for all of its customers, but it has discovered that it needs a different marketing mix to appeal to its ethnic customers.E&V studios are located in urban areas such as Toronto and Vancouver.
-Refer to the scenario. Which segmentation variable does the company rely on to identify its market?

• A)geographic
• B)socio-cultural
• C)socioeconomic
• D)demographic

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Definitions:

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Supply Analysis

The examination of factors that influence the quantity of a product or service that the market can offer at various prices.

Equilibrium Price

The cost point where the amount of a product sought by buyers matches the amount made available by sellers, leading to a state of equilibrium in the market.

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