The Public Transportation System in the Toronto Area Conducted a Survey

question 151

Multiple Choice

The public transportation system in the Toronto area conducted a survey that revealed respondents could be assigned to one of four categories: (1) people who never used mass transit, (2) people who used mass transit in the past but not now, (3) people who used mass transit occasionally, and (4) people who used mass transit regularly. These groups have significantly different perceptions about transportation alternatives. Which type of segmentation is this?

• A)demographic segmentation
• B)benefit segmentation
• C)aggregate segmentation
• D)usage-rate segmentation

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Definitions:

3PL Study

An examination or research focused on third-party logistics providers, covering aspects like efficiency, services, and impact on supply chains.

Third-party Suppliers

External entities that provide goods or services to a company, which are not part of the company's internal operations or supply chain.

Vertical Integration

A strategy where a company expands its business operations into different steps on the same production path, such as when a manufacturer owns its supplier and/or distributor.

Supply Chain

The network of all entities involved in producing and delivering a product or service, from the raw material to the end user.