Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 39

Multiple Choice

Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. By helping parents who want to protect the innocence of their children, which type of segmentation is ProtecTV using?

• A)benefit
• B)demographic
• C)geodemographic
• D)competitive

---

Definitions:

Animal-Skin Decorators

This likely refers to artisans or craftspeople who specialize in decorating items with animal skin, though it isn't a widely recognized term in art or craft.

Ceramic Artists

Artists who specialize in creating art pieces using clay and other ceramic materials, employing techniques like shaping, glazing, and firing.

Weavers

Individuals skilled in the craft of weaving, creating textiles or fabrics from threads by interlacing them on a loom.

Engraving

The process of cutting or carving a design onto a hard surface, often used for printmaking.