Women Have Been Treated as Second-Class Citizens by the Sporting

question 143

Multiple Choice

Women have been treated as second-class citizens by the sporting goods industry, but in 2002, sporting goods manufacturers and retailers began aggressively pursuing this market. Nike opened two women-only boutiques called Nike Goddess to test how receptive women were to its new merchandising concepts. Which type of demographic segmentation was the sporting goods industry using?

• A)lifestyle
• B)usage rate
• C)benefit
• D)gender

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Definitions:

Habituated

The process of becoming accustomed to a stimulus or environment, leading to a decrease in response over time.

Psychotic Disorders

A group of mental disorders characterized by a disconnection from reality, often manifesting as hallucinations, delusions, and disorganized thinking.

Predisposition

An inclination or tendency to display a particular behavior or develop a certain condition in the future, possibly influenced by genetic, environmental, or psychological factors.

Heroin

An opioid drug made from morphine, a natural substance taken from the seed pod of various opium poppy plants, often used illicitly for its euphoric effects.