Ten Thousand Villages Is a Nonprofit Retail Store That Sells

question 68

Multiple Choice

Ten Thousand Villages is a nonprofit retail store that sells gift items made by artisans from over 30 different countries. This store provides employment to craftspeople in developing nations and markets their handiwork at a fair price. The store defines its market segment as people who believe in helping others and who feel good about helping others whenever possible. Which type of segmentation does the store use?

• A)demographic segmentation
• B)psychographic segmentation
• C)geodemographic segmentation
• D)ethnic segmentation

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Definitions:

Budget Surplus

A financial situation where a government's revenues exceed its expenditures over a specific timeframe.

Military Spending

The amount of financial resources dedicated by a nation to maintaining and equipping its armed forces and defense activities.

Malthusian Theory

A theory proposed by Thomas Malthus suggesting that population growth will outpace agricultural production, leading to widespread famine and disaster.

Population Growth

The increase in the number of individuals in a population, typically measured as a percentage change over time.