A Number of Plastic Surgery Groups Are Making Use of Loyalty

question 126

Multiple Choice

A number of plastic surgery groups are making use of loyalty cards. Patients who have five procedures will receive a free procedure. Aimed at patients who get maintenance treatments such as Botox or regular face peels, the loyalty cards may be used toward any type of surgical procedure. Which type of segmentation is this?

• A)demographic segmentation
• B)benefit segmentation
• C)usage-rate segmentation
• D)economic segmentation

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Definitions:

Price Discrimination

The strategy of selling the same product at different prices to different groups of consumers.

Total Holding Cost

The sum of all costs associated with holding inventory, including storage, insurance, spoilage, and opportunity costs.

Optimal Number

The most favorable quantity or figure that achieves the best outcome or efficiency for a specific context or objective.

Holding Cost

The expense associated with storing unsold goods or materials, including warehousing, insurance, and depreciation.