The Difference Between One-To-One Marketing and the Traditional Mass Marketing

question 64

True/False

The difference between one-to-one marketing and the traditional mass marketing approach is difficult to articulate.

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Definitions:

Gainsharing

A performance-based compensation strategy where employees are rewarded for contributing to improved operational efficiency, leading to cost savings which are shared with employees.

Compa-Ratio

A metric that compares an employee's salary to the midpoint of a salary range for their position, used to gauge how competitively they are being compensated.

Merit Pay Programs

Compensation programs where employees receive bonuses or pay increases based on their performance evaluations.

Straight Commission Plans

Compensation plans where an employee's earnings are directly tied to the sales or revenue they generate, without any base salary.