Sure Fit Inc

question 18

Multiple Choice

Sure Fit Inc. has begun a rebranding strategy to let customers know it no longer produces only slipcovers, but also carries a line of rugs, window treatments, and bedding. What would it describe as women with average annual household income of $60,000 or more?

• A)its market audience
• B)its market differentiation
• C)its perceived market
• D)its target market

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Definitions:

Sample Size

The number of observations or data points that make up a sample.

Level of Significance

The probability of rejecting the null hypothesis in a statistical test when it is actually true; a measure of how unlikely results are due to chance.

Degrees of Freedom

The amount of free variables or measures that may change within an analysis while still adhering to all limitations.

T-statistic

A type of statistic used to estimate the significance of a difference between two sample means, given in terms of standard error.