While Most Marketing to Generation Y Tries So Hard to Be

question 19

Multiple Choice

While most marketing to Generation Y tries so hard to be hip that it borders on parody, Vans has kept the decades-old brand real and vital for Gen Yers. The segmentation plan used by Vans relies heavily on which type of segmentation?

• A)ethnicity
• B)income
• C)age
• D)gender

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Definitions:

Objective Setting

The process of defining specific, measurable goals that a company or individual aims to achieve within a time frame.

Planning Process

A systematic sequence of actions or steps designed to achieve an organization's strategic goals and objectives.

Mission Statement

A formal summary that describes the aims, values, and overall plan of an organization or individual.

Solar Architecture

Design approaches and principles that utilize sunlight for natural lighting and energy, aiming to create sustainable and energy-efficient buildings.