Which Strategy Entails Selecting One Segment of a Market to Target

question 98

Multiple Choice

Which strategy entails selecting one segment of a market to target, and focuses on understanding the needs, motives, and satisfactions of the members of that segment, as well as on developing a highly specialized marketing mix?

• A)universal development
• B)undifferentiated targeting
• C)concentrated targeting
• D)market development

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Definitions:

Sea Route

A navigable path through seas and oceans used by ships or boats for trade, exploration, or travel.

Religious Uniformity

A concept that advocates for the same religion or religious practices within a society, typically enforced by the state or governing body to ensure societal cohesion.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, known for its rich history, varied cultures, and numerous contributions to civilization.

Colonization

The act of establishing control over foreign lands and people, often involving settlement and exploitation, for the purpose of economic gain, territorial expansion, or geopolitical advantage.