The Brown Sisters Own Creative Catering and Would Like to Improve

question 99

Multiple Choice

The Brown sisters own Creative Catering and would like to improve customer satisfaction and increase repeat business. When you ask them to describe a typical customer, they say it is impossible and explain that with corporate functions, family affairs, and fundraisers, they do not have a typical customer. Why should they use market segmentation?

• A)It will enable them to build an accurate description of customer needs by group and to design a marketing mix to fit each segment.
• B)It will allow Creative Catering to reduce the size of the market it serves.
• C)It will allow Creative Catering to learn how to group these markets together into one market to serve all of them adequately.
• D)It will help develop a generalized definition of the market as a whole and reveal the optimal marketing mix for this market.

Understand patient education components for post-surgical care.

Recognize measures to prevent allergic reactions and maintain safety in the surgical environment.

Describe the proper handling of surgical specimens.

Understand the principles of wound care and factors affecting wound healing.

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Definitions:

Optimistic Bias

The tendency to believe that one is less likely to experience negative events and more likely to experience positive events compared to others.

Pessimistic Bias

The tendency to overestimate the likelihood of negative outcomes or events happening in the future.

Balanced View

An approach or perspective that fairly considers all relevant aspects of an issue, avoiding extremes in judgment or opinion.

Attribution

The process by which individuals explain the causes of behavior and events; attributions can be internal (due to personal factors) or external (due to situational factors).