For Years, Chickens Sold in Grocery Stores Were Perceived to Be

question 154

Multiple Choice

For years, chickens sold in grocery stores were perceived to be a rather generic product-one brand of chicken was much like another. Then Maple Leaf Foods began an advertising campaign to tell consumers its brand of chicken was tenderer and a better choice. What did Maple Leaf bring to the marketing of chickens?

• A)perceptual mapping
• B)product differentiation
• C)psychographic targeting
• D)market innovation

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