Recent Research of Cell Phone Features (E

question 106

Multiple Choice

Recent research of cell phone features (e.g., calendar, push-to-talk, text messaging) has been completed and organized. The information has axes ranging from low- to high-technological advancement and from high-entertainment to high utility to show how the products are perceived by consumers and is done in two-dimensions. Which of the following describes how the data were plotted?

• A)perceptual map
• B)product differentiation graph
• C)product locator
• D)target market chart

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Definitions:

Irreversibility

A cognitive limitation in young children's thinking, where they are unable to understand that an action can be done and undone.

Internalized Sets

Concepts, beliefs, or ways of thinking that have been fully absorbed into one's mindset and influence behavior and decision-making.

Operations

Mental actions that are reversible and allow children to do mentally what they previously did physically, a key concept in cognitive development theory.

Schemas

Cognitive structures that organize knowledge and guide information processing, based on themes or subjects.