NASCAR Racing Fans Are Some of the Most Diverse and Loyal

question 107

Multiple Choice

NASCAR racing fans are some of the most diverse and loyal fans in the world. They will stand in the pouring rain, the freezing cold, or the blistering heat for hours to shake the hand and get the autograph of a NASCAR super driver. These fans are not concentrated in any one area, but are dispersed throughout the United States and Canada. Which type of segmentation would be most effective to determine a target market for a website designed to market NASCAR memorabilia?

• A)demographic segmentation
• B)psychographic segmentation
• C)geodemographic segmentation
• D)usage rate segmentation

---

Definitions:

Consistent Scores

Refers to the reliability or repeatability of test results over time or across multiple assessments.

Validity

The extent to which a test, assessment, or measurement accurately measures what it claims to measure.

Reliability

The level of consistency and stability in the results from an evaluation method over a period.

Utility

In economics, the total satisfaction received from consuming a good or service.