You are the marketing manager for a food products firm. Your firm would like to introduce a new beverage to the marketplace. You have determined that two important dimensions for positioning a product are (1) nutritional value and (2) age orientation. Place the following beverages on the perceptual map provided: coffee, orange juice, diet cola, apple cider, mineral water, milk, herbal tea, liquor, tomato juice. Assuming the listed beverages comprise all competitive beverages, what position should your firm's new beverage have? Describe the new beverage. 
Definitions:
James-Lange Theory
A hypothesis positing that the experience of emotion is preceded by physiological arousal.
Two-factor Theory
A theory suggesting that emotional experiences arise from a combination of physiological arousal and a cognitive label for that arousal.
Snakes
Limbless, elongated reptiles belonging to the suborder Serpentes, known for their slithering movement.
Two-factor Theory
A psychological model proposing that human emotions are composed of two factors: physiological arousal and cognitive interpretation of that arousal.
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