What Is One Advantage of Using a Concentrated Targeting Strategy

question 77

Multiple Choice

What is one advantage of using a concentrated targeting strategy?

• A)It means that organizations can view the total market as receptive to its product.
• B)It enables the use of a highly specialized marketing mix.
• C)It can reach customers in two or more segments that might otherwise be missed.
• D)It avoids the danger of putting all resources in one micromarket.

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Definitions:

AVE (Abstinence Violation Effect)

The psychological impact of experiencing a lapse in sobriety, which can lead to feelings of failure and sometimes result in further substance use as a coping mechanism.

Distress Tolerance

The ability to withstand and cope with emotional discomfort or pain, an important aspect of psychological resilience and mental health.

Dynamic Model

A representation or framework that simulates change within systems or processes over time, often used in various fields to understand complex interactions.

Acute Situation

An immediate, often critical scenario requiring urgent attention, which can refer to medical conditions or emergencies.