Scenario 8-2 ProtecTV Is a Product That Selectively Mutes Words and Phrases

question 83

Multiple Choice

Scenario 8-2
ProtecTV is a product that selectively mutes words and phrases some people find objectionable. It can be connected to a television, DVD player, or satellite TV system. The manufacturer of ProtecTV targeted parents who did not want their children exposed to what they consider to be offensive language.
-Refer to the scenario. What demographic segmentation variable has its manufacturer used to identify its target market?

• A)gender
• B)benefit
• C)usage rate
• D)family life cycle

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Definitions:

Invitees

Individuals who are invited to enter or remain on premises for commercial benefit to the inviter or for a purpose directly related to the business.

Comparative Negligence

Comparative Negligence is a legal principle that reduces the plaintiff's damages award according to the plaintiff's degree of fault for the accident.

Last Clear Chance

A doctrine in tort law that allows a plaintiff to recover damages even if they were partly at fault, if the defendant had the last opportunity to avoid the accident.

Contributory Negligence

is a legal doctrine holding that if a party can be shown to have contributed to their own harm, they may be barred from recovering damages from another party who may have also been negligent.